I didn't set out to build a content company. I set out to build an app.
Right out of Florida State's entrepreneurship program, I built Patron Golf as a simple way to connect golfers with each other. The app didn't take off, but it taught me something more useful: the moments worth capturing on a course are the same ones that make people want to play it. That's where the content bug bit, and it never let go.
The path since wasn't straight, and I wouldn't trade any of it. lululemon and Tesla gave me a first real look at great products and retail. The pro-shop and cart barn taught me how a club actually runs. TaylorMade put me in merchandising and events. And two seasons at the PGA TOUR, 2025 and 2026, had me working THE PLAYERS, the Cognizant Classic, FedEx St. Jude, and the Cadillac Championship.
Five years in this industry taught me how to sell, how to run an operation under pressure, and how to make a guest feel like the day was built for them. Through all of it, the thing that kept pulling me back was a camera in my hand on a golf course at sunrise. I'm not a photographer who learned golf, or a golf guy who picked up a camera. I've done both, and I still play, somewhere around a 10 handicap: good enough to know what a great shot should look like, bad enough to still be chasing it every week.
That's the job now: years of industry experience, put to work showcasing your course at its best.
